UNIROYAL mainly customizes Australian tourism projects. It emphasizes on the concept of “make vacation more noble”, but it has been limited by the extensive tourism industry and the competitiveness in the market. It hopes to use their actions to be recognized by the market. UNIROYAL provide not only services but also attitude of traveling, making vacations not only enjoyable but elegant.
UNIROYAL mainly focuses on how to make customers feel comfortable and unique, but also noble and elegant during traveling. We understand the positioning requirements of the brand, and clearly know their target audience. We designed the image of the royal regiment of horse guards. Brown color has a calm atmosphere, which allows the brand to reveal that it will use the best service to help VIPs enjoy the process of traveling around the world.
In order to better communicate with the target audience, we have promoted a social platform for our client. It assists client to improve brand planning, create a favorable environment and accumulate loyal users.
After the logo has been set up, it visualized the image of “concierge service”. A strong brand image won the favor of partners and customers. It gave influence and business opportunities to UNIROYAL.