T Regent’s main business specializes in sales of overseas, particularly Netherlands, real estate. Their challenge is how to establish contact with high-value customers, and deliver professional, effective information to them. So that the company can conduct transactions frequently.
We understand the importance of brand image for real estate industry, so we investigated the visual preferences of their target customers. We designed red and gold color for T Regent logo. Together with a recognizable website and a marketing brochure.
In order to transmit brand information, we established a social platform for client to promote in China: WeChat official accounts. We integrated sells language for T Regent, created a good communication environment through social accounts, accumulating loyal fans (Followers).
After unifying the visual image and promotional materials, the sales team can easily convince customers to purchase high-value real estate, because visual image can obtain trusts from customers and partners.
Through unique brand positioning and the continuous efforts of management, T Regent has become a leader in Dutch and overseas real estate industry. It has expanded its subsidiaries and businesses in Shenzhen, Guangzhou, and Shanghai.