Jian Hai Xuan sells coconut chicken and seafood hot pot. The original logo of the company was a chicken, which was too monotonous and mediocre. Thus, a strong visual effect impact is needed to fulfill diversified market demand.

In order to highlight the coconut chicken products, we added coconut leaves as the brand’s visual image, associating tropical food. We used waves, seafood products to relate the product positioning of Jian Hai Xuan, as well as brand advocated: a healthy, fresh, delicious feeling.

We emphasized company products by giving a good visual impression.


Catering industry usually use yellow and red tone, so Jian Haixuan’s brand identity stands out among its competitors. At the same time, it accurately matched the main product positioning of Jian Hai Xuan. It received unanimous recognition from the market and increasing number of sales.