NeuCareers is an AI-powered career development tool, to train users on-demand in accordance with their resume and the job they desire. The users receive personalized and computerized feedback from the AI algorithms. NeuCareers specifically requested a leaping carp in the logo which symbolizes the Chinese mythology of “carp over the goal can be transformed into a dragon”. In addition, it implies a successful career or an improvement of position.


In order to incorporate an extra fish in the logo, we decided to do our work on the letter “U”, purely based on the letter pronunciation. This bears a similarity to the Chinese pronunciation of “fish”. The design of the “U” in the logo is ingeniously integrated with the element of the “leaping carp”, which means users can find an ideal job and have great success after using the products of NeuCareers. We also presented images of Energy, Professional, and High Technology relating to the company’s core values.

Furthermore, we also designed a UX/UI  for their interview system. Our mission was to design a clean yet professional interface that will satisfy the client.

NeuCareers_case image_2-04