Challenge
YOPlus Apartment is an old building activation project. It hopes to enhance the brand value after activation and become a high-end brand apartment.
The client requires a clear brand image, simplicity and quality.
Solution
We aim at white-collar workers, creators, couples, and young people, and use the minimalist typeface design to express young people’s taste and pursuit of life. Even without plentiful color, decoration, the brand still highlights the connection between simplicity and quality.
