Challenge
YOPlus Apartment is an old building activation project. It hopes to enhance the brand value after activation and become a high-end brand apartment.
The client requires a clear brand image which would signify simplicity and quality.
Solution
We identified the target audience as white-collar workers, creators, couples, and young people, and decided to use the minimalist typeface design to express young people’s tastes and pursuit of life. Even without plentiful color or decoration, the brand still highlights the connection between simplicity and quality.
