SP INFINITE TECHNOLOGY’s main business specializes in Indoor Air Quality Service, Technology Solutions, and Software Applications. After years of development, SP INFINITE TECHNOLOGY wants to enhance its brand image. They hope to use Wu Xing to create a unique and concise brand identity.

After researching SP INFINITE TECHNOLOGY’s brand value and the relationship of Wu Xing, we designed to create the identity from the core values: Secure, Professional, Wu Xing(5 Elements), Balance and Infinite.

The logo’s visual elements have been simplified, and whilst using the continuity of the lines we were able to form an infinite graphic. By enhancing the technological image, we enabled corporate information to be delivered rapidly and effectively.

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