Easy Joy is a retail store chain owned by Sinopec, which is a Fortune 500 company. This time, Sinopec hoped to cooperate with us to design posters and coupons for a new sales promotional campaign to enhance the brand image.

After listening to the client’s needs, we learned about the brand image of Easy Joy and Sinopec. Consequently, a series of simple and stylish posters and coupons were designed according to the brand positioning of Sinopec.

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We designed minimalist promotional posters and coupons to highlight sales promotion information and increase visual appeal. The color matching is novel and the overall feeling is high-end, which matches the original brand positioning of the company. The client was very satisfied.