Easy Joy is a retail store chain owned by Sinopec, a Fortune 500 company. This time, Sinopec worked with us to design posters and coupons for a new sales promotional campaign to enhance the brand image.

After listening to the client’s needs, we learned about the brand image of Easy Joy and Sinopec. Consequently, a series of simple and stylish posters and coupons were designed according to the brand positioning of Sinopec.


We designed minimalist promotional posters and coupons to highlight sales promotion information and increase visual appeal. The color matching is novel and the overall feeling is high-end, which matches the original brand positioning of the company. The client was very satisfied.