MicroConnect Background
MicroConnect is an innovative financial platform that connects Chinese micro and small enterprises with global capital. It uses financial technology to create a new financing model and investment paradigm, providing micro enterprises with convenient and affordable long-term capital to help them grow.
1000stores Campaign
We are currently working on design for the 1000 Stores project, part of Micro Connect’s initiative to provide direct and diversified exposure to daily cash flows from millions of stores in China’s consumer economy. We created series of visuals that align with the brand’s comprehensive guidelines.
Keynote Design
DSIGN team combined brand’s colors with precise animations to enhance visual impact.
Key Visual
The key visual promotes investment in micro and small stores through the Micro Star System, which uses financial platform technology and emphasizes Micro Connect’s mission to make capital more accessible and affordable to business owners via innovative investment and financing methods.
1000stores
The 1000 stores video takes us on an immersive journey through the process of investing and opening a shop.
System video
The Micro Connect video inspired a system video with MicroStar as the main character. The new video uses simple English taglines and creative VFX to effectively convey the meaning and value of the system.
