Michael is DSIGN’s brand strategist, overseeing various strategic functions including ideation, business and communication planning, media innovation, and integration. With more than 15 years of experience, with the last 6 served at Ogilvy and Mathers as senior strategist, Michael is also a digital media producer turned 4A digital & social media strategist with a focus on data-driven insights and results.

He believes that nurturing creativity, leveraging the wealth of audience data available plus go to market plan is the key to getting the brand growth in today’s world of content overkill, and short attention spans.

With a proven record of helping clients adapt to ever-changing consumer behavior, he has helped agencies bringing in facilitated partnerships with 50+ multi-national corporations such as Adidas, AIA, Estee Lauder, D&G, Haier, HSBC, Huawei, Rolex, Sands, Shangri-La, Tudor, ..etc. during these few years.