Shanghai Morning Optics, the lecturer of the Department of Cultural Management of the University, focusing on the content of new media integrated marketing communication. She has rich media channel resources and experience in corporate brand culture promotion. Having been spending a long time with students born in 1995-2000, she is very clear about their way of thinking and buying

Served as the media brand consultant of Zhongmeilian Group, mainly responsible for brand promotion, platform building, and planning for new media (WeChat official account, Toutiao, ParticleNews, etc.).

Served as a brand consultant for Qiqi Shanghai Technology Co., Ltd. and guided the team to create intriguing self-media platforms genetic science content. The team earned the Public Welfare Project Award at the 6th China Charity Festival and received support from the China Arts Festival Foundation to publish the content of the WeChat. She also has a good business relationship with Guokr.com, Zhihu, China Medical We-media Association and Tencent Public Welfare and Charity Foundation.

Currently involved in content planning and provision for a number of corporate public platforms, including WuXi AppTec, Alibaba Group, Shimao Property, Bright Food’s China International Food FestivalandLexus, etc. Develop high-quality new media content that caters to the different target audiences.The quality and effective marketing solutions have received positive feedback from companies and the target audience.