Tungwah Wenzel International School (TWIS) is a new establish school in Dongguan, which committed to offering a comprehensive K-12 international education and delivering a concept-driven, inquiry-based curriculum aligned with the IB philosophy and pedagogy for students aged 3-18. Therefore, they needed to have channels and materials to promote their school.
Since TWIS have no standard visual element, we suggest them to create a key visual(KV) guideline for their promotional materials including posters, H5 mobile page, etc. Besides, we contact with different media in Dongguan, help TWIS to increase their exposure.
We designed minimalist promotional posters and coupons to highlight sales promotions information and appeal. The color matching is novel and the overall feeling is high-end, which matches the original brand positioning of the company. The client is very satisfied.