Tungwah Wenzel International School (TWIS) is a newly established school in Dongguan, which is committed to offering a comprehensive K-12 international education. They want to deliver a concept-driven, inquiry-based curriculum aligned with the IB philosophy and pedagogy for students aged 3-18. Therefore, they needed to have channels and materials to promote their school.
Since TWIS has no standard visual element, we suggested they create a Key Visual (KV) guideline for their promotional materials including posters, H5 mobile page, etc. Furthermore, we established contact with different media channels in Dongguan, helping TWIS to increase their exposure.
We designed minimalist promotional posters and coupons to highlight sales promotions information and appeal. The color matching is novel and the overall feeling is high-end, which matches the original brand positioning of the company. The client is very satisfied.