10 Laws of Social Media Marketing
The power of content and social media marketing can always help to elevate your audience base. If you want to build a foundation that serves your customers, your brand, and your bottom line, follow these 10 laws:
01. The Law of Listening
Success with social media and content marketing requires more listening rather than talking. Read your target audience’s online content to learn what’s important to them. It helps you to create content and spark conversations that add value rather than clutter to their lives.
02. The law of Focus
A highly focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. Therefore, don’t be greedy to target everyone as your audience. You need to pick a subject that has something to go with your defined audience and product/service, otherwise, your posts can only attract few views and even less engagement.
03. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share, and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. Learn from what you have listened from the audience and create quality content that hits their needs and interests.
04. The Law of Patience
Social media and content marketing success don’t happen overnight. While it’s possible to catch lightning in a bottle, social media connections are weak relational links. The platforms take time to turn those connections into strong links that are actionable.
05. The Law of Compounding
If you publish quality content to build your online audience of quality followers, they’ll share it with their own audiences on different social media platforms. These noises from the audience open new entry points for search engines like Google to find it in keyword searches, which leads to more potential ways for people to find you online.
06. The Law of Influence
Spend time searching online influencers in your market who have quality audiences and are likely to be interested in your products or services. Connect and build relationships with them. If you get on their radar as a source of useful information, they might share your content with their followers. That could put you and your business in front of a huge new audience.
07. The Law of Value
If you spend all your time promoting your products or services on social media, people will stop listening. You focus less on conversions and more on creating amazing content and developing relationships with online influencers. At the end, those influencers will become a powerful catalyst for word-of-mouth marketing for your business.
08. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so keep a lasting relationship with each person who approaches you.
09. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience, and let them get used to you. You need to consistently publish content and participate in conversations, otherwise, followers will replace you easily.
10. The Law of Reciprocity
If you don’t share others’ content and talk about them, they won’t do the same for you. So, spend a portion of the time sharing and talking about content published by others.
Edited and translated by DSIGN Team
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